Barbara 5 It's difficult to find authentic English Muffins in Japan. What Japanese commercial bakers sell in large-scale grocers is a poor excuse for a proper English Muffin. While not "very similar" to Bays English Muffins, this Costco brand is very good and might even be East Balt English Muffins (now made by Grupo Bimbo). Costco used to carry the brand but dropped it suddenly. Perhaps the compromise is to sell East Balt under the Costco brand. In any event, I'm grateful that I can have a fragrant, tasty English Muffin again. I may have to add this to my growing list of subscribed items!